All Things Considered? The Role of Choice Set Formation in Diversification

نویسنده

  • M. FEINBERG
چکیده

DOI: 10.1509/jmr.10.0437 *Linda Court Salisbury is Assistant Professor of Marketing, Carroll School of Management, Boston College (e-mail: [email protected]). Fred M. Feinberg is D. Maynard Phelps Collegiate Professor of Marketing, Ross School of Business, University of Michigan (e-mail: [email protected]). The authors thank David Bunch, John Hauser, and Joffre Swait, as well as the three anonymous JMR reviewers, for their valuable comments. Robert Meyer served as associate editor for this article. LINDA COURT SALISBURY and FRED M. FEINBERG*

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تاریخ انتشار 2012